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Goose Island Beer Co.,® • All Rights Reserved

312 means so much to this city and we’re proud to call it Chicago’s beer.

This year, we’re celebrating our favorite made-up holiday with an old-school “guess how many” challenge...except the jar is massive and the marbles are cans of 312 .

Take the day off work and come to the Fulton Street Taproom to guess the exact number of 312 cans inside the box FOR A CHANCE TO WIN A $50K PAYDAY.


For official rules, click here.

Otherwise, here's the gist:

  • Guessing starts at 12 p.m. and ends at 7 p.m. CST on March 12, 2024
  • Guessing only takes place at the Fulton Street Taproom (1800 W. Fulton St.)
  • Must be an Illinois resident and 21+ to participate
  • One guess per person
  • If no one gets it right, closest person will get $5,000
  • If there's multiple winners for either prize, the pot will be split evenly between them


You get one guess.

You have 30 seconds to guess. Guesses are in-person only, facilitated by a team member through an iPad.


If multiple people guess correctly, the prize will be split between them.

If no one guesses the number, the closest person(s) to the number without going over will get $5,000. If multiple people guess the closest number, the prize will be split between them..

Goose Island® “312 Day Guess How Many” Contest.

No Purchase Necessary. Open to IL residents 21+. Contest begins at 12:00pm CT on 3/12/2024 and ends at 7:00 pm CT on 3/12/2024. Alcohol is not awarded in this prize. Visit www.Gooseisland.com/312day for information on how to enter, eligibility, and Official Rules. Message and data rates may apply. Void where prohibited.

Enjoy Responsibly. © 2024 Goose Island® Beer Co., 312® Wheat Ale, Chicago, IL and Baldwinsville NY